Step 2: Which business is this site for?
Wigoh creates a business account for the marketing tools when the site goes live. This step collects the details.
Search on Google
Type the business name in the Business box. It searches Google; pick your business and the address fields fill in: address lines, city, postal code, region, country, and where available phone and website.
Or type it
Fill in the fields yourself. Required: business name, address line 1, city, postal code, region code (in the form US-TX), and a two-letter country code (US). Optional: address line 2, phone, email.
I don't have a business
Press I don't have a business. No business account is created after deployment, and the confirm step says so: No business account will be created. You can still deploy.
Continue
Continue is enabled when the required fields are complete. Your answer is saved immediately.
Why the region format matters
The business account system needs the region as a country-plus-region code, for example US-CA or GB-ENG. Searching on Google fills it in correctly.