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When to choose a redesign

Choose a redesign when​

  • The design is the reason you want to change platforms.
  • Your content is good and you want to keep it.
  • You are happy to pick from a curated set of templates rather than specify a design.

Choose a migration instead when​

  • You want the site to look the same as it does now.
  • Your brand guidelines are strict and the current site follows them.

Choose build from scratch instead when​

  • Little of the current content should survive.
  • You do not have a site.

Using another site as inspiration​

If you tell the assistant "something like example.com" or "take inspiration from example.com", it classifies the request as a redesign and passes the reference along with your own address. Your content is still yours; the reference informs the design direction.