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Smart Content Writing

The Smart Content Writing step is where your site's words meet the template's design.

What it does​

  • Reads the content captured from your current site: headings, paragraphs, lists, calls to action, contact details.
  • Rewrites it to fit the template's sections, keeping your meaning, names, offers and tone.
  • Places your images where the template expects imagery.
  • Keeps the template's forms as CRM forms connected to your account, with the template's styling.

What it does not do​

  • Invent facts about your business. Where the template has a section your site has no content for, the text stays generic and is easy to spot in review.
  • Change your business name, addresses or phone numbers.

After the step​

Review the copy in the editor. The assistant rewrites any section on request: "Make the hero headline shorter and more direct" or "Rewrite the About section in the first person".