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Worked example: a local service business

The prompt​

Build a website for Northside Plumbing, an emergency plumber covering Manchester. Services: burst pipes, boiler repair, bathroom installation. Include a 24/7 phone number in the header, a request-a-callback form, customer reviews, service areas and an about page. Tone: trustworthy and direct; blue and white.

Why this prompt works​

It names the business, the services (which become sections or pages), the audience and area, and the two conversion elements: a phone number in the header and a callback form.

After the build​

  • Open the header from the page switcher (Theme templates → Header) and ask "Put 0161 000 0000 in the header as a click-to-call button."
  • The callback form is a CRM form. Every request becomes a contact you can call back. See Where leads go.
  • With a Professional plan, review management and local listings tools help this kind of business be found. See Business tools.