The five build steps
| Step | What happens |
|---|---|
| Choosing Your Template | Your description is matched against the template library. Templates that support what you asked for (a shop, a blog) are ranked, the best is marked Recommended, and you pick one. |
| Provisioning Server | A private WordPress installation is created for the project, once you have chosen. |
| Installing Template | The template's pages, header, footer and global styles are installed. The pictures on the home page, header and footer are remade for your business, each at the same size and in the same place as the template's own. The logo, lines and decorative shapes stay as the template has them. On a free preview, a picture the allowance does not cover is shown blurred. Pictures on the other pages are remade after you choose a plan. |
| Writing Content | The template's placeholder text is replaced with content about your business, written from your description. Forms are connected to your account as CRM forms. |
| Quality Check | The result is checked and fixed where possible. Then the editor opens. |
How the template is chosen
The same picker as the redesign path, ranked from your description instead of a screenshot of an existing site. The first card is Wigoh's recommendation, with a Recommended badge; every other card is a match you can choose instead, and Show me 3 more pages through the rest. If your description asks for a shop or a blog, only templates that provide one are offered; when none does, the closest templates are offered instead.
The build waits at the picker, and no server is provisioned until you choose. If a template turns out to be unusable during installation, the picker returns with that option withdrawn; see When a template is unusable.