Description examples by industry

Adapt these. Replace the names and details with yours.

Local service business

Build a website for Northside Plumbing, an emergency plumber covering Manchester. Services: burst pipes, boiler repair, bathroom installation. Include a 24/7 phone number in the header, a request-a-callback form, customer reviews, service areas and an about page. Tone: trustworthy and direct; blue and white.

Restaurant

Create a website for Casa Verde, an Italian restaurant in Bath. Pages: menu (starters, mains, desserts, drinks), reservations form, gallery, our story, opening hours and location with a map. Warm and rustic; olive green and cream.

Portfolio

A dark, minimal portfolio for a wedding photographer based in Edinburgh, with a full-width gallery on the home page, packages page, about page and an enquiry form. Elegant serif headings.

Software startup

Landing page for Ledgerly, a bookkeeping app for freelancers. Sections: hero with a sign-up button, three key features, how it works in three steps, pricing with Free / Pro / Team, testimonials, FAQ, footer with legal links. Clean and modern; indigo accent.

Consultant or coach

Website for Dana Reyes, a leadership coach. Home, about, programmes (1:1 coaching, team workshops), testimonials, a booking enquiry form and a blog. Calm, confident tone; muted greens.

Clinic

A website for Riverside Dental Clinic in Cardiff. Services (check-ups, whitening, implants), meet the team, patient information and fees, new patient form, contact and opening hours. Friendly and reassuring; teal and white.

Online store

A store for Kiln & Clay, handmade ceramics. Home with featured products, shop grid, about the maker, shipping and returns, contact form. Minimalist; warm neutrals.

Each of these skips the follow-up question because it names the business, what it offers, who it serves and the pages needed.